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Opel Design I New Astra I Sculptural Artistry and German Precision

Opel Design I New Astra I Sculptural Artistry and German Precision


We are introducing the New Astra, a very exciting
day for us. The Astra design execution was really built around three fundamental principles.
The first was being much smaller on the outside, and much bigger on the inside. The second
was to take the attributes of lightness and light weight, where the car itself is up to
200 kg lighter. We wanted to make sure that the aesthetics of the car really communicate
that. We wanted the car to look much lighter, more athletic and lean. The third principle
is obviously taking our design philosophy “sculptural artistry meets German precision”
and seeing how the Astra really fits into that in the next bold step forward. Clearly
we showed with the Monza two years ago our vision of where we will take Opel in the next
seven to eight years. And one of the key attributes of that car, was to make it very athletic,
lean and muscular and very sculptural. This car really brings through those sculptural
elements making the car very emotional, very sporty and dynamic. We think that that really
makes the attributes of the Astra very clear. When I introduced the Monza here two years
ago, I talked about the vision of the next seven to eight years. I promised that it would influence every single car we are doing in the studios over the next few years. The Astra
is clearly the first in that line. You’ll see even more connection to future vehicles
and as we go through the next few years with specific details from that car coming through
into those executions.

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